As the corporate sphere has evolved alongside mass widespread digital advancements, it is crucial to reframe how individualized branding is commonly viewed. While considering the various differences in branding at both corporate and personal levels, there must be recognition of overlap between the two. One’s professional identity is meant to be reflective of their intended legacy and level of expertise in that general field, and ideally, these values would align with the company’s mission. And though this may differ slightly from how they may portray themselves independently from a professional setting, the divergence of these two elements is a critical stage in growing beyond the initial start-up phase of any company, as those employed to represent the core values of a corporation must also embody those in order to achieve complete authenticity and establish itself as a mature organization. 

 

           In order to properly establish a sought-after reputation for one’s company, prioritizing intentional thought behind all decisions rather than making decisions out of convenience is a great way to ensure that all future employees will have values that match those of the company’s mission, which further is essential when growing beyond the start-up phase for newly emerging businesses.